So Trashy

Who is in charge of branding for trash bags? I was in Target the other day and realized that all the names either sound like a torture device or an evil villain.






My favorite is The Gripper, which sounds like it could also double as a men's speedo. I think a good name for a trash bag would be The No Ripper. But I guess that would also be a great name for an anti-gas product. Or maybe a trash bag with the tagline "Won't Drip Leftovers on You."

The choices were too overwhelming. I just bought the Target brand, then I felt stupid when I got home and discovered that they weren't scented, flavored, and didn't have any super powers at all!